Privacy Policy


Welcome to privatecaremasters (the “Site” ) operated by BiasharaMadia Ltd, “we”,“us” or “our”). We provide our visitors and subscribers (collectively,“You” or “Your”) with an application designed to connect carers with care seekers and their representatives looking for home care services.Biashara Media Ltd™, is an electronic media service provider and parent company of the Private Care Masters™app. Together with our partners, we innovate, design, develop and promote practical community friendly media solutions through applications which address their existing and emerging needs and interests. (“We “or “us”) are committed to protecting and respecting your personal data and privacy. This privacy policy relates to our use of any personal data we collect from you from any of our services. Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal data; including the Data Protection Act 1998 (DPA) and The General Data Protection Regulation 2016 (GDPR) together, and with other subsequent laws “Data Protection Laws”.


2.1 For the purpose of the Data Protection Laws, the data controller is Biashara Media Ltd, registered company number 11302523. If you want to request more information about our privacy policy or information regarding data protection you should contact us using the details provided below:

FAO: Privacy Officer

Biashara Media Ltd

Tudor Leaf Business Centre

2-8 Fountayne Road

Unit 220


N15 4QL


Telephone: 020 8371 5920 / 07483 343 471


Under the Data Protection Laws your rights are:

  • To be informed– We must make available this privacy notice with the emphasis on transparency over how we process your data.
  • Access– You are entitled to find out what details we may hold about you and why.
  • Rectification– We are obliged to correct or update your details.
  • Erasure– This is also known as the request to be forgotten.
  • Restrict processing– You have the right to ‘block’ or suppress the processing by us of your personal data.
  • Data portability– You have the right to obtain and reuse your personal data that you have provided to us.
  • Object– You have the right to object to us processing your data in relation to direct marketing and or profiling.

We collect and process Personal Data. Personal data we process may include name, address, geographic location and email address. It also may include, but not limited to the following: IP address and cookies for website visitors;information relating to any transactions made through the app, including booking or providing We do not hold or store Credit or Debit card information submitted through STRIPE, the third party payments solution provider used on our platform to pay Care Givers and our booking fee. This payment information is transmitted directly to a third-party payment card processor, Stripe. For their their Privacy Policy please visit: notifies us whether  your transaction has been successful or not, and might communicate some details on issues, for example if a payment fails due to insufficient funds or other reasons such as the billed care and corresponding financial and credit card and billing information.

  • Our collection methods are:
  • our apps
  • our website;
  • engagement of our services;
  • communication with us; and
  • engagement of third parties who use our services.
  • We use information held about you to:
  • ensure that content from our app and website is presented in the most effective manner for you and for your devices;
  • provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes or in accordance with a Legitimate Interest;
  • carry out our obligations arising from any contracts entered into between you and us;
  • allow you to participate in interactive features of our service when you choose to do so, e.g. asking a question through our app and or website;
  • carry out necessary maintenance to our infrastructure; and
  • notify you about changes to our services
  • We also embrace the use of social media and may wish to process any comments made public by you.
  • Where we rely on a Legitimate Interest, we will record our decision and our method on making this decision. This can be requested by you at any time.
  • If you are an existing contact or customer, we will only contact you by postal and electronic means (e-mail) with information about services or goods which you have previously purchased from us or enquired about. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by post or electronic means only if you have consented to this. You can choose to not receive these types of communication by contacting us.
  • We will keep your information within the ‘organisation’ except where disclosure is required or permitted by law or when we use third party service providers (data processors) to supply and support our services to you. We have contracts in place with our data processors. This means that they cannot do anything with your personal data unless we have instructed them to do so. They will not share your personal data with any organisation apart from us. They will hold it securely and retain it for the period we instruct.
  • Please see below the list of services where we use third party data processors which sets out the categories of recipients of personal data.
  • Introductory private care
  • Home Care Employment Brokerage Services (App Platform)
  • Live-in Care
  • Day Care
  • Night Care
  • Respite Care
  • Domiciliary / Home Care
  • App Based Care Recruitment

Our data retention policy is dictated by the Data Protection Laws and is available for inspection by submitting a written request using the contact details provided in this policy.


Under Data Protection Laws you have the right to erasure under specific circumstances. A request for your personal data to be deleted will be decided on a case by case basis and must be submitted in writing to the contact details provided in this policy.


We will correct or update your data without delay provided you make the request in writing to the contact details provided in this policy, clearly specifying which data is incorrect or out of date.

  • We strive to be as open as we can be in terms of giving people access to their personal data. Individuals can find out if we hold any of their personal data by making a formal request under the Data Protection Laws. Such requests must be in writing to the contact details provided in this policy. If we do hold your personal data, we will respond in writing within one calendar month of your request (where that request was submitted in accordance with this policy).
  • The information we supply will:
    • Confirm that your data is being processed;
    • Verify the lawfulness and the purpose of the processing;
    • Confirm the categories of personal data being processed;
    • Confirm the type of recipient to whom the personal data have been or will be disclosed, and
    • Let you have a copy of the data in an intelligible form.
    • Please note that you may need to provide identification in order to prove who you are to access your data.
    • If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.
    • In the instance that we do not hold information about you we will also confirm this in writing at the earliest opportunity

We keep our privacy notice under regular review and you should check back regularly to ensure you are aware of changes to it. We may display this notice to you from time to time to help ensure you are aware of its contents.


You have the right to complain about the processing of your personal data. Please contact us using the details provided above. If you are still unsatisfied you have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane

Telephone: 0303 123 1113
Fax: 01625 524510